DHL embarks on new digital marketing strategy

6

DHL is stepping up its online marketing activities and has commissioned Razorfish, a creative specialist in digital marketing, to be the international lead agency in the development of a comprehensive digital strategy.

Wolfgang Giehl, senior vice president of Corporate Brand Marketing at Deutsche Post DHL, explained the aim of the new partnership: “Media landscapes are undergoing radical change and the increasing use of digital channels offers an enormous potential for the DHL brand and the logistics business as a whole.

“The crucial factor here is to integrate the fast-growing digital world with traditional communications media smartly, and Razorfish is an international leader in this area. Its vast know-how and world-wide network will provide outstanding support to our company’s efforts to meet this challenge.”

Together with advertising and media agencies that are already working for DHL, Razorfish will develop the digital strategy to boost the brand awareness and image value of the world’s leading logistics company and by this help further expand its business activities.

Share.

About Author

mm

Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

6 Comments

  1. Hi

    My Name Is Minnie, I Am Develop Web Leads Email Opportunity Sales Visitor
    We found you on web parcelandpostaltechnologyinternational.com and I in reality liked your work.

    get Instant entrance To:

    1000+ roomy opt-in leads every 24 hours!
    10.000+ updated email addresses every week!
    15.000+ further email addresses!
    100.000+ updated email addresses all month!
    900+ updated surveyed phone verified leads!
    140 SUPER warm Daily Prospects (up to 100% raptness level)
    US, Canada, Australia and the UK (80% US)
    + Much more…

    ALL LOOKING FOR WAYS TO create money ONLINE!
    Increase Natural Website Traffic 100% Free!

    Mail 1000+ random leads from inside the members place every 24 HOURS!

    Just join – acquire INSTANT right of entry – download leads!
    (NO HIDDEN UPGRADE-PAYMENT BUTTON)

    Join here:
    https://bit.ly/2DIs49d

    To your success!

  2. Good read. Thanks for the data. It helps us at North of 52. We only have several comments per post and were evaluating the impact on metrics. Doesn’t seem to be any. Our highest read posts have no or one comment.
    I’ve been wondering whether to remove and disable comments on my site for a long now. But I got solid reasons. Did a final research now, and your article together with the resources mentioned in it helped.
    카지노사이트

  3. One of the biggest questions I see in my circles is around using blog comments to spam URLs. Not so much the automated bot drivel, but the human “lightly-referencing the post but aiming for a link” kind of thing. In experimenting with removing the “URL” field, we cut down on that too; but I do feel we’re missing some of the conversation that came from people interested, but motivated to comment by the link attribution.
    Thanks for this post. I am currently starting up a blog for our company and I found it to be very helpful! I think that the advice to evaluate and do what is best for your individual audience was very wise and helped me come to a decision. Thanks for the unbiased content!
    바카라사이트

  4. Interesting article Mary. Comments might not be an indicator of traffic but I think it’s a great way to connect and communicate with the readers. Yes, it’s not a necessity but it’s much better to have one I guess. Anyway, thanks for sharing! I had a good read.
    However, it is completely up to your own personal preference. If your comments section is causing you a lot of time, money or stress, and your readers aren’t getting much value from it, then maybe you should consider removing it.
    카지노사이트

  5. Comments can be used to further relationships with your existing readership, provide social proof, or to elicit feedback. As you can see, we allow comments ourselves, and we take the time to respond to many of the comments we receive.
    Since blog comments don’t have a huge effect on your traffic, they don’t have a huge effect on your revenue either. So you don’t need to stress out about the number of comments that you get or don’t get.
    바카라사이트

  6. Yes, some blogs may receive a slight boost in search traffic due to the comments section. But you’ll need a good amount of high-quality, keyword-rich comments.
    As we saw in the data above, blog comments are not an indicator of blog traffic. One blog may have tons of comments with little traffic, whereas another blog may have tons of traffic with little comments.
    카지노사이트추천

Leave A Reply