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DHL embarks on new digital marketing strategy

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By on Logistics, Uncategorized

DHL is stepping up its online marketing activities and has commissioned Razorfish, a creative specialist in digital marketing, to be the international lead agency in the development of a comprehensive digital strategy.

Wolfgang Giehl, senior vice president of Corporate Brand Marketing at Deutsche Post DHL, explained the aim of the new partnership: “Media landscapes are undergoing radical change and the increasing use of digital channels offers an enormous potential for the DHL brand and the logistics business as a whole.

“The crucial factor here is to integrate the fast-growing digital world with traditional communications media smartly, and Razorfish is an international leader in this area. Its vast know-how and world-wide network will provide outstanding support to our company’s efforts to meet this challenge.”

Together with advertising and media agencies that are already working for DHL, Razorfish will develop the digital strategy to boost the brand awareness and image value of the world’s leading logistics company and by this help further expand its business activities.

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About Author

mm

Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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    Good read. Thanks for the data. It helps us at North of 52. We only have several comments per post and were evaluating the impact on metrics. Doesn’t seem to be any. Our highest read posts have no or one comment.
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    Thanks for this post. I am currently starting up a blog for our company and I found it to be very helpful! I think that the advice to evaluate and do what is best for your individual audience was very wise and helped me come to a decision. Thanks for the unbiased content!
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    Interesting article Mary. Comments might not be an indicator of traffic but I think it’s a great way to connect and communicate with the readers. Yes, it’s not a necessity but it’s much better to have one I guess. Anyway, thanks for sharing! I had a good read.
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    Comments can be used to further relationships with your existing readership, provide social proof, or to elicit feedback. As you can see, we allow comments ourselves, and we take the time to respond to many of the comments we receive.
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