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Claire Borsenberger, researcher for Le Groupe La Poste, and Emmanuel Vivet, deputy director, international affairs, Le Groupe La Poste, examine what is really meant by the term “free delivery” and what motivates companies to offer such a service

Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more