Search Results: marketing (301)

Matthew Napleton, marketing director at Zizo, explores the best way to identify indiviual parcel costs and how to use that information to maximize profit margins

Augmented reality could revolutionize the way postal services handle, sort and deliver mail. But will postal services be able to adapt to this strange new technology? Richard N Williams finds out

Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise

Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more

Europe ‘s postal market is undergoing a period of change as markets open to increased competition. With postal providers jockeying for position so the number of services and options available to bulk mailers gradually increases. Richard Thompson, Managing Director, Pitney Bowes, outlines how technology and services are enabling businesses to navigate this choice to optimise postage efficiency and spend.