Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise
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Although the impending privatisation of the UK’s Royal Mail has been openly discussed for some time, it did come as a surprise to some in the sector to hear the true extent of their financial difficulties. Surely this is going to deter would-be investors unless the organisation has a clear strategy to present outlining how it intends to become more profitable?
Postal services play a key role in many countries, providing access to basic communication and transaction services. Public postal operators are among the largest employers and most trusted retail network operators in each country, generating hundreds of billions of dollars in revenue.
In an industry where reputations are made on the promise of timely and accurate delivery, an internet tracking website – where progress can be monitored from depot to door – is the latest battleground in customer service. David Quin looks at how the delivery driver is a key player in this battleground.
Accountability and traceability are two elements that bring real business advantages for the postal industry. When built into technology, these elements can have an organisational impact as well as a customer benefit. But that is not all – this type of technology can also deliver elegant recovery. What do we mean by that? I’ll explain in a moment.
Ever since the government announced a review of the UK postal services market in December 2007 there has been an underlying element of uncertainty within the mail market. Some of that was removed when Richard Hooper published his long awaited report: Modernise or decline: policies to maintain the universal postal service in the United Kingdom, on 16 December 2008.