Search Results: survey (268)

Jared Miniman, senior engagement manager at Deloitte Digital, talks to Postal Technology International about the traits and habits of the Millennial generation

Dick Stead, executive chairman for Yodel, talks to Postal Technology International about the improving standards at the company and the efforts being made to repair a damaged reputation

Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise

In a carrier market that can be clearly differentiated by the quality of service on offer, Neil Jackson, chief executive, Triangle Management Services, calls on retailers to use growing insight into what constitutes the total cost of delivery, from late to lost goods, returns to complaints handling, and pay for a service that will truly reflect customer expectation.

Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more