Postal services play a key role in many countries, providing access to basic communication and transaction services. Public postal operators are among the largest employers and most trusted retail network operators in each country, generating hundreds of billions of dollars in revenue.
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Europe ‘s postal market is undergoing a period of change as markets open to increased competition. With postal providers jockeying for position so the number of services and options available to bulk mailers gradually increases. Richard Thompson, Managing Director, Pitney Bowes, outlines how technology and services are enabling businesses to navigate this choice to optimise postage efficiency and spend.