Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise
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In a carrier market that can be clearly differentiated by the quality of service on offer, Neil Jackson, chief executive, Triangle Management Services, calls on retailers to use growing insight into what constitutes the total cost of delivery, from late to lost goods, returns to complaints handling, and pay for a service that will truly reflect customer expectation.
With the huge increases in the postal rate announced this week by the Royal Mail, it’s important that Britain’s SMEs are not caught out.
Although the impending privatisation of the UK’s Royal Mail has been openly discussed for some time, it did come as a surprise to some in the sector to hear the true extent of their financial difficulties. Surely this is going to deter would-be investors unless the organisation has a clear strategy to present outlining how it intends to become more profitable?
Royal Mail has announced a further £120 million phase of capital investment as part of…
Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more
There has been a lot of discussion recently regarding the future of the postal industry and the need for traditional services to adapt in order to remain sustainable. This discussion has not always taken into account that while technology has been a major challenge to the industry it has also helped provide the solutions. David Picton explains more
Ever since the government announced a review of the UK postal services market in December 2007 there has been an underlying element of uncertainty within the mail market. Some of that was removed when Richard Hooper published his long awaited report: Modernise or decline: policies to maintain the universal postal service in the United Kingdom, on 16 December 2008.