InPost UK has partnered with Warner Music Group’s WMX to launch a first-of-its-kind last-mile service delivering concert merchandise to music fans across the UK, starting with the Oasis Live ’25 tour.
As part of the launch, InPost will introduce fan merchandise Drop Shops across all 17 UK Oasis Live ’25 dates this summer, supporting over 1.4 million concertgoers. Located at the Fan Stores and stadiums in key cities, these Drop Shops will enable fans to shop official merchandise on-site and then send their items to an InPost locker or shop, or directly to their home. For InPost app users, an exclusive fan experience will also be launched as part of the partnership, offering fans the chance to win tour experiences.
The company will also be the official merchandise delivery partner for the Oasis Live ’25 e-commerce store, giving fans the flexibility to shop online and choose delivery to a nearby InPost locker or shop at checkout. This is also the first time WMX will utiuseize locker-based delivery, with plan to extend the service to other Warner Music Group events.
Michael Rouse, CEO international, InPost, commented, “At InPost, we are focused on making delivery easier, more convenient and reliable and this partnership is an exciting example of us doing just that.
“By giving fans more choice over how they shop and receive their tour merchandise, we are enhancing the live event experience while also driving consumer awareness of just how convenient and reliable out-of-home delivery can be. This is just the beginning of what we believe is a huge opportunity in the live European entertainment space.”
Bob Workman, general manager, WMX UK and SVP, international artist and brand partners, Warner Music Group, added, “As we look to improve how fans engage with artists on tour, partnerships like this play an important role. InPost brings unique expertise in last-mile delivery that will enable us to redefine how merchandise is offered at scale while keeping the experience seamless for fans and practical for organizers.”