Beetrack issues report on importance of last-mile customer satisfaction

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Beetrack, a provider of tracking and management software for logistics operations, has published a white paper detailing the importance of last-mile customer satisfaction.

The paper states that the delivery represents the most direct connection with the customer, and as such, it is important to provide an excellent service as 16% of consumers would take their business elsewhere if they have even one negative delivery experience.

In the paper, Beetrack examines the key to customer satisfaction and competitive differentiators, and issues five key points to improving deliveries. These include increasing transparency in the delivery process; reducing client uncertainty on delivery schedules; solving problems in real time during deliveries; collecting feedback online from each customer; and taking decisions based on accurate, real-time data.

Sebastian Ojeda, co-founder and CEO of Beetrack, said, “Home deliveries are the only physical touchpoints between an e-commerce company and its customer. This is a unique opportunity to make a difference.”

To download a copy of the Beetrack white paper click here.

April 25, 2016

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, editor-in-chief

Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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