Beetrack, a provider of tracking and management software for logistics operations, has published a white paper detailing the importance of last-mile customer satisfaction.
The paper states that the delivery represents the most direct connection with the customer, and as such, it is important to provide an excellent service as 16% of consumers would take their business elsewhere if they have even one negative delivery experience.
In the paper, Beetrack examines the key to customer satisfaction and competitive differentiators, and issues five key points to improving deliveries. These include increasing transparency in the delivery process; reducing client uncertainty on delivery schedules; solving problems in real time during deliveries; collecting feedback online from each customer; and taking decisions based on accurate, real-time data.
Sebastian Ojeda, co-founder and CEO of Beetrack, said, “Home deliveries are the only physical touchpoints between an e-commerce company and its customer. This is a unique opportunity to make a difference.”
To download a copy of the Beetrack white paper click here.
April 25, 2016
