According to the first chapter in its global Online Shopper Trends Report 2024, DHL eCommerce has found that social commerce is rising in popularity, with Asia leading the way. Countries like China and Thailand are seeing 53% and 59% of shoppers purchasing via social media, respectively.
The report also found that there is a shift in preferred devices for buying online, with 57% of consumers surveyed saying they preferred to browse and purchase products with their smartphones.
“With our Online Shopper Trends Report, we cover all major markets within Europe, the Americas, the Middle East and Africa as well as Asia-Pacific and China. Therefore, we gain crucial and valuable insights into the behavior of online buyers worldwide,” explained Pablo Ciano, CEO of DHL eCommerce.
“By understanding the emerging trends in the e-commerce landscape, such as the rising popularity of social media shopping or the impact of delivery options on purchase decisions, we can adapt our services to meet the evolving needs of our customers. Armed with these facts, DHL eCommerce is well-equipped to tailor its services and provide exceptional solutions to meet the evolving needs of our customers globally.”
Transparent delivery
The report also revealed that today’s online shoppers are highly conscious of costs, particularly when seeking affordable, flexible and convenient delivery options. High delivery costs are a significant barrier, with 41% of shoppers abandoning their purchases due to expensive delivery fees.
Furthermore, 65% of global shoppers emphasized the importance of knowing the delivery provider before purchasing. This underscores the significance of transparency and trust in the delivery process, as customers want to know the logistics partner responsible for handling their orders.
About the report
The DHL Online Shopper Trends Report 2024 provides insights into the international e-commerce industry, specific markets and consumer preferences. DHL eCommerce commissioned the study to understand consumers’ online shopping habits around the world.
The 2024 research took place across 24 countries (Austria, Czech Republic, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, UK, Canada, USA, Argentina, Brazil, Nigeria, South Africa, Morocco, UAE, Australia, China, India, Malaysia, Thailand) and involved 12,000 participants.
The first chapter of the Online Shopper Trends Report 2024 can be found here https://www.dhl.com/e-commerce-report, and the full report is set to be published in autumn 2024.