International Post Corporation (IPC) has increased the scope of its cross-border e-commerce shopper survey to include 29,000 respondents from 31 markets in the Americas, Asia-Pacific and Europe.
IPC began the research in 2015 to help postal operators gain market insights and provide cross-border delivery services to meet the needs of both e-tailers and consumers.
New countries added to the survey for 2017 include Brazil, Cyprus, India, Korea, Mexico and Russia. The addition of new countries reflects the growing importance of e-commerce, especially in emerging markets.
Early forecasts have shown that Korea and China are leading the way in e-commerce, with 17% and 19% of retail sales taking place online. Brazil, India and Russia continue to experience a huge increase in e-commerce sales and still have massive potential.
While the general setup of the survey has been maintained, additional emphasis has been put on the sections about returns and customs. The survey will also still look into consumer preferences as to markets of origin, products, tracking and delivery options. A new section of the survey looks into the influence that direct mail has on online behavior and e-commerce sales.
Fieldwork for the 2017 IPC cross-border e-commerce shopper survey was conducted in October using an online survey of regular cross-border online shoppers, while analysis of the answers will be completed in November. The public version of the survey’s results will be available at the end of January 2018.
November 6, 2017
