SingPost unveils vision for future of post in new campaign

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Singapore Post Limited (SingPost) has unveiled its latest campaign, ‘Redefine’, showcasing its vision of harnessing new technology as it embarks on a new era to redefine its role as Singapore’s sole public postal licensee.

Created in collaboration with social agency Socialyse and production house Reel Loco, the campaign centers on a key brand video (above), painting a picture of how SingPost may operate in the future.

The video debuts today (April 8) on SingPost’s social media platforms. A nationwide campaign will be rolled out on multiple platforms, including national television, outdoor screens and out-of-home advertising channels through media agency Havas Media.

As part of the campaign, a series of posters will be displayed at selected bus stops and MRT stations island-wide. The campaign spotlights various aspects of SingPost’s current operations that the organization aims to redefine, and certain innovations that it is intending to bring to market, such as PostPal (SingPost’s smart letterboxes currently on trial in Clementi), wearable tech for its staff, eco-friendly motorcycles and more. The features of these innovations will progressively be shared on SingPost’s social media pages.

Robin Goh, SingPost’s Group chief brand and communications officer, said, “We have a rich and long history in serving Singapore and we intend to continue to serve Singapore in the best way we can. SingPost understands the changing needs of our community – including the rise of e-commerce deliveries and the increasing adoption of advanced technology – and this video is a commitment to how we intend to leap ahead of the game and ready ourselves for the future of post.”

Read more about SingPost’s new developments in the April 2021 issue of Parcel and Postal Technology International.

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With over a decade of experience as a business and technology journalist working in B2B publishing, Hazel first joined UKi in 2011. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned in January 2018 to do what she loves best – magazine editing! She is now the editor of UKi's Passenger Terminal World and Parcel and Postal Technology International magazines.

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