Sustainable toilet paper brand Who Gives A Crap has partnered with electric courier Hived to reduce the carbon footprint of its last-mile deliveries in the UK.
From July 15, one in every four UK orders will be delivered using Hived’s all-electric fleet, which operates across Greater London, Bristol, Bath, Bournemouth, Plymouth and Southampton. The company says replacing a standard diesel van with an electric Hived vehicle cuts last-mile emissions by up to 76% for each delivery made this way.
The partnership is expected to save up to 140g of CO₂ per delivery. Hived said its delivery model maintains a high level of service alongside the emissions reduction, with 99% of parcels arriving the next working day.
Who Gives A Crap makes its products from fast-growing bamboo and 100% recycled materials rather than virgin wood pulp, with rolls and wrappers that are plastic-free. The company also transports goods by rail from port to warehouse and powers its warehouses with renewable electricity. It is a Certified B Corp and says it is working toward net-zero emissions.
The company states it has helped save the equivalent of 1.8 million trees to date and has offset more than 80,000 metric tons of CO2. It donates 50% of its global profits to partners working on water, sanitation and hygiene (WASH) initiatives.
Anna Dominey, UK general manager at Who Gives A Crap, said, “Our customers love that Who Gives A Crap is a straightforward swap that helps make the world a better place. We want to make this choice as impactful as possible, so we’re constantly thinking about how we can leave a lighter footprint at every stage of a roll’s journey: from the fibers and packaging, to the trucks and doorstep drop. Partnering with Hived helps us make the last mile greener, so our supply chain is responsible from the bottom up.”
Andrew Baker, VP of sales at Hived, said, “Who Gives A Crap proves that sustainable operating models and a great customer experience go hand in hand. We’re proud to partner with a brand that shares those values, handling every order in our network with the same care and commitment customers expect.”
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