DPD pledges to “tackle the climate crisis” in environmental awareness campaign

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DPD has underlined its commitment to addressing the climate crisis and joined the ‘World’s To Do List” awareness campaign for the United Nation’s Sustainable Development Goals.

The delivery firm is joined by some of the world’s biggest companies, including Arm, Avanti, Commvault, Diageo, Google, Mars, NTT, Reckitt, Salesforce, SAP, Unilever and Wood.

Each company has elected to be a ‘Business Avenger’ for one of the UN’s 17 Global Goals for Sustainable Development. With the combined total of more than 700,000 employees, and a combined social media reach of over 100 million people, the companies intend to actively raise awareness and take actions within their own organizations to help achieve these Global Goals.

Participating companies are sharing their related actions, while also stating what is on their ‘To Do List’ for the near future. Using a sticky note design, the UN’s Global Goals are re-imagined as a series of playful and actionable messages to communicate that we have the plan to fix the world’s problems, we just need to get it done.

DPD has committed to Goal 13 – Climate Action, and targets low-emission delivery to 225 European cities by 2025. Additionally, giant sticky notes will also be appearing in various physical locations this week as reminders of the next actions to be take. DPD’s “Tackle the climate crisis” sticky note will cover the branding on vehicles and DPD buildings as well as the firm’s websites.

Tim Jones, director of marketing, communications and sustainability, DPDgroup UK, commented, “Covering up our logo isn’t something we would normally do. But these aren’t normal times. The climate crisis is real and, while we know that we are part of the problem, we are committed to playing our part and demonstrating to others what is possible. By 2025 we aim to cut our CO2  emissions by 30% and deliver to 80 million people in Europe with low-emission deliveries. In the UK, we can see this plan taking shape already in Oxford, the first of 25 UK cities to experience all-electric-only deliveries from DPD.”

Creative marketing agency Karmarama spearheaded the ‘Global Goals Business Avengers’ campaign to work toward the 17 Global Goals for Sustainable Development – a plan adopted by all UN member states in 2015 to end poverty, conquer inequality and tackle the climate crisis by 2030. The campaign is part of Global Goals Week – an annual event to mark the anniversary of the Global Goals during the UN General Assembly which this year will run from September 20-26.

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