Whistl launches guide to peak season

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Whistl has published its guide to help e-commerce businesses navigate the 2022 peak season.

The guide has been written to help online retailers that may be facing challenges predicting consumer retail behavior during this year’s peak trading season.

Melanie Darvall, director of marketing and communications at Whistl, said, “For the first time since the explosion and expected year-on-year growth of online retail, UK consumer disposable income is experiencing unfamiliar pressures due to high inflation and rising domestic fuel costs, with an expected further rise in October. We are also seeing a rebalancing of demand following the Covid-19 pandemic-driven peak.

“For online retailers, whether large or small, it is more important than ever to understand the tools at their disposal to help, sustain, manage and grow their business during their peak trading period. Our guide includes valuable tips and recommendations and is available from our website.”

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