Omniva delivered over 50 million parcels globally in 2025, an increase of 11% compared to 2024, with 36 million parcels handled in the Baltics alone.
According to Omniva, the record-breaking parcel numbers reflect the continued growth of e-commerce, with 24% of parcels arriving in the Baltics originating from China – up from 21% in 2024.
“The largest growth came from international transit parcels, but deliveries to Latvia and Lithuania also showed strong growth,” said Sven Kukemelk, chief commercial officer of Omniva. “Parcel volumes in Estonia remain very high, but were comparable to the previous year, reflecting economic uncertainty among local consumers and extremely intense competition in the Estonian parcel delivery market.”
Kukemelk added, “Last year, parcels from the Baltics also traveled farther than ever before. For example, we delivered parcels from our home market to the Comoros, the Northern Mariana Islands, to Samoa and to Equatorial Guinea.”
Peak period
Omniva’s busiest parcel delivery period was from the E-Monday and Black Friday campaigns in November through to the Christmas holidays, with Omniva’s largest sorting center in Kaunas setting an all-time operational record by sorting 133,000 parcels per day during the Christmas peak.
“Handling record-breaking peak volumes also translated into on-time delivery. By Christmas Eve, we knew that all parcels that reached us by December 20 had been delivered as promised,” explained Martti Kuldma, CEO of Omniva.
“A major contribution to this success came from crowd delivery. For example, in Tallinn, crowd couriers delivered around 3,500 parcels per week. The crowd delivery model, which is innovative in the postal sector, works well – there is no shortage of people interested in courier work, they perform the tasks in good quality, and thanks to the additional support, customers received their parcels before Christmas, while our own employees avoided the typical peak-season overload,” Kuldma added.
Expanded locker network
To be able to handle the rise in parcel volumes, Omniva is expanding its parcel locker network to provide more choice for its customers, according to Kuldma.
“Listening to consumer preferences, we will significantly expand Omniva’s parcel locker network this year. Our goal is to bring parcel lockers as close as possible to people’s homes and daily routes. We will install community lockers in villages and small towns, near apartment buildings, bus stops and petrol stations,” he explained.
Community lockers are smaller, battery-powered parcel lockers. The first 150 units will be completed in February-March, with installation starting immediately thereafter. Over the course of the year, 400-500 lockers will be deployed.
In the future, a dense and close-to-home parcel locker network will also enable the use of lockers as digital postal service points, according to Kuldma. “In addition to parcels, delivering letters and periodicals to lockers would support the sustainability of postal services in a time of declining volumes, while also improving reliability and convenience – items are protected from weather, trackable, and customers always receive a digital notification,” he said.
In related news, Omniva was named Service Provider of the Year at the Parcel and Postal Technology International Awards 2025 – read more on that story