FM Logistic awarded Pepperfry contract for omnichannel logistics services in India

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Third-party logistics company FM Logistic has been awarded a contract from Indian furniture and home products marketplace Pepperfry to provide omnichannel logistics and fulfilment services in the country’s western region.

FM Logistic will handle warehousing operations at the Pepperfry Bhiwandi warehouse, close to Mumbai, and help Pepperfry fulfil omnichannel orders. From Bhiwandi, the products will be delivered to Pepperfry’s studios, where customers can see and test the furniture, and to Pepperfry distribution centers across India, using its last-mile delivery network.

“Pepperfry is one of the most recognized furniture brands in India,” said the company’s co-founder and COO, Ashish Shah. “What started as a pure-play online furniture store in 2012 has evolved into India’s leading furniture and home decor marketplace, both online and offline. The partnership with FM Logistic India will further help us serve our customers thanks to a faster, more cost-effective supply chain and a continuous improvement orientation that FM Logistic brings to the table.”

Alexandre Amine Soufiani, managing director for FM Logistic India, added, “We are committed to helping our customers develop their e-commerce and omnichannel strategies. A fast supply chain is critical for brands to strengthen their identity and relationship with end customers. Therefore, we are delighted to help Pepperfry manage their fulfilment operations for the Western region.”

The Indian furniture market is projected to grow from US$21bn in 2018 to more than US$31bn by 2024, showing a CAGR of around 7% between 2019 and 2024, according to a TechSci Research study.

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With over a decade of experience as a business and technology journalist working in B2B publishing, Hazel first joined UKi in 2011. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned in January 2018 to do what she loves best – magazine editing! She is now the editor of UKi's Passenger Terminal World and Parcel and Postal Technology International magazines.

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