MetaPack signs Global Gold Partnership with Manhattan Associates

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MetaPack, the e-commerce delivery technology provider, has signed a new partnership agreement with Manhattan Associates, a leader in supply chain and omni-channel commerce technology to identify and develop complementary solutions and services to benefit retailers and brands.

The new partnership underlines the increasing affiliation between the two companies, both of which are expanding their global footprints with transformational commerce software. MetaPack will benefit from Manhattan’s established Tier 1 enterprise software provider status in the USA, giving it a bigger springboard in a territory into which it has been expanding in recent years. There is also a great opportunity for both organizations to align their products in order to offer holistic solutions to customers.

Duncan Licence, VP for global products at MetaPack, said, “Together we can deliver value for our shared customers, and open up new relationships with retailers and brands who will benefit from the power of both our platforms working in tandem. Manhattan Associates is already building a standard adaptor from its platform into ours, and this alone will significantly reduce friction to ‘go live’ for customers. It’s a great way to start our Global Gold Partnership and demonstrates the potential for what we can jointly offer.”

MetaPack, which was previously a European Regional Partner to Manhattan Associates, will initially use its new Global Gold status to focus on its two key markets – the USA and Europe. However, it has invested in the relationship with a long-term strategy to fully maximize Manhattan’s global reach and influence.

“Manhattan Associates has a significant presence all over the world, and our partnership will enable us to gain a foothold in territories that are new, but potentially very important to MetaPack,” continued Licence.

“Manhattan’s solutions integrate with MetaPack’s products via our robust External Parcel Integration (EPI) framework, which is purpose-built, performance engineered, and proven to reduce integration time and costs,” said Eric Lamphier, senior director of Alliances for Manhattan Associates. “Our joint customers can ship confidently knowing that these integrated solutions are rating and routing packages accurately, while maintaining a high level of compliance with ever-changing carrier requirements, such as dimensional considerations, labeling and electronic carrier communications.”

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With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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