FedEx Corporation has launched a new platform that will make it easier for companies to grow demand, increase conversion, optimize fulfillment and streamline returns.
The new fdx.com data-driven commerce platform leverages powerful FedEx network insights to connect the entire customer journey, enabling brands of all sizes across e-commerce, healthcare and beauty to work with FedEx and drive their growth and revenue.
“The FedEx physical and digital network moves over 15 million packages per day globally. With this scale of insight and intelligence, we have a deep understanding of our customers and the needs of their consumers,” said Raj Subramaniam, president and CEO, FedEx Corporation. “The fdx platform is the next step in our connected commerce journey as we make supply chains smarter for everyone.”
FedEx customers can customize and scale the fdx platform based on their specific needs, with core capabilities including:
- Grow consumer demand with ShopRunner – Drive demand and conversion by incentivizing shoppers with member exclusive benefits and the opportunity for brands to get exposure to millions of online shoppers across ShopRunner and FedEx channels.
- Increase conversion with Predictive Delivery Estimates (PDE) – Leverage real-time data directly from the carrier to help grow customer confidence and boost add-to-cart rates by giving more precise delivery estimates before purchases.
- Make more informed decisions with FedEx Sustainability Insights – Predict future emissions and mitigate risks with advanced modelling and insights derived from CO2e emissions data to help keep up with industry standards and potentially gain a competitive edge.
- Keep customers engaged with Branded Order Tracking – Customize order tracking pages and notifications to match a merchant’s brand to keep consumers engaged and informed throughout the shopping journey.
- Simplify returns processes and experiences with Branded Returns – Leverage a centralized platform to configure unique policies, generate labels, track return status and view insights.
According to FedEx, the fdx platform will continue to evolve, with new enhancements built into fdx to help optimize every stage of the customer journey – from initial discovery and purchase to tracking and returns.