DHL Group and JD.com have signed a memorandum of understanding to support German brands’ growth in China and strengthen their presence in European markets through JD.com’s European retail platform, Joyboy. The MoU was signed at JD.com’s headquarters in Beijing.
The two companies will collaborate on innovative logistics and e-commerce initiatives, aiming to create integrated solutions that better connect brands, merchants and consumer across both continents.
Under the MoU, DHL will introduce German brands to JD.com, to enable German businesses to expand their presence in the Chinese market. The brands will use JD.com’s cross-border e-commerce business, Jingdong Cross-border, to be able to sell to more than 700 million Chinese consumers on JD.com, without a physical presence or entity in China.
DHL and Jingdong Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, to improve the overall fulfilment experience from Europe to China. The solution will enable merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, which is projected to substantially lower costs compared with conventional importation.
JD.com will also offer a range of e-commerce capabilities, including operations, product selection, consumer insights and marketing tools.
Tobias Meyer, CEO of DHL Group, said, “This partnership will enable a solution that helps DHL customers in Germany and Europe in accessing the vast China market. We combine four elements in a unique solution: the global strength of DHL, the enormous reach of the JD.com platform, a preferential import scheme for B2C shipments and the great fulfillment and delivery capabilities of JD.com in China.”
Sandy Xu, CEO of JD.com, added, “Many German enterprises have strong products and compelling brand stories. Sustained growth in China requires the right channels and operational infrastructure to directly reach Chinese consumers at scale. Through this MoU with DHL, we aim to combine logistics capabilities, digital infrastructure and market access to help brands better understand Chinese consumer demand, optimize product positioning and improve go-to-market efficiency, enabling them to focus on long-term growth and brand building.”
As part of the joint initiative, JD.com will also support the German brands in reaching a broader base of European consumers through Joybuy, the company’s new online retail business in Europe. Joybuy will provide German enterprises with a new sales channel and expanded retail infrastructure, enabling them to engage more European consumers.
Related news, JD.com launches JoyExpress delivery service in Europe
