New research by Australia Post has revealed that by 2030 it is expected that one-in-two purchases in Australia will be made digitally.
Australia Post surveyed almost 1,000 small and mid-size Australian businesses across retail, manufacturing, logistics, financial services, education, health and utilities and found that almost half (49%) expect online retail to reach parity with bricks and mortar retail sales in 2030.
Rebecca Burrows, Australia Post general manager of segment development and marketing, said consumer habits have changed significantly over the past few years, with retailers evolving to find new ways that encourage people to buy.
“People want an in-store experience but in the comfort of their own living room – they want to see, touch and try,” she said. “Trends such as augmented reality (AR) are bridging the gap between online and in-store shopping, and AI-driven personalization and biometric payments are all shaping the way we shop. Leading retailers are also embracing mobile commerce and voice-activated shopping. It is those in tune with customers and willing to embrace the latest online technology trends that will have the winning strategy.”
One company doing this is fashion-tech company GlamCorner. Dean Jones, co-founder and CEO, said GlamCorner’s vision is to revolutionize the way Australian women think about their wardrobes by providing a smarter and more sustainable alternative that is better for the community and the environment.
“One of the most important initiatives we’ve implemented over the past 12 months has been in direct response to customer feedback. We’ve introduced a monthly subscription box service, which gives our customers near-unlimited access to three pieces of designer clothing each month for formal occasions, workwear or everyday wear,” Jones said.
“The service is growing at an exponential rate – contributing significantly to the 30 tonnes of clothing we process each month. As a result, our customers are telling us their wardrobes are shrinking, while they still have a fresh new look every day.”
