Tmall Global to launch international cross-border e-commerce platforms

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Left: Korean pavilion homepage for

Online marketplace operator Alibaba has announced it will be expanding its cross-border e-commerce initiatives with the launch of 11 official country pavilions on its Tmall Global platform. Juhuasuan, Alibaba’s group-buying platform, will also be forming cooperative partnerships with 26 foreign embassies in China.

Tmall Global, part of – China’s largest third-party B2C platform – allows SMEs to sell authentic products such as cosmetics and apparel directly to Chinese consumers. By cooperating with various governments and official trade agencies, the platform lowers trade barriers for those looking to sell directly into China. This helps to meet the needs of China’s rising middle class consumers who are increasingly looking for high quality, imported products.

A total of 11 countries will be launching country pavilions on Tmall Global including the UK, the USA, New Zealand, Australia, Switzerland, France, Spain, Singapore, Thailand, Malaysia and Turkey.

Alibaba’s group-buying e-commerce platform Juhuasuan has similarly agreed partnerships with the USA, Canada, Russia, New Zealand, South Korea, Japan, Italy, Australia, Thailand, Bulgaria, Ukraine, Greece, Mexico, Singapore, Finland, Indonesia, Norway, the Czech Republic, Slovakia, Costa Rica, Brazil, Chile, Nepal, Israel, South Africa, and Malaysia.

In May 2015, Korea became the first country to launch a country pavilion on, allowing SMEs in the country to sell directly to Chinese consumers.

Jeff Zhang, president of China retail marketplaces for Alibaba Group, said, “Alibaba Group has been incubating this country pavilion project for some time now. Today, these 11 pavilions are the first fruit of this ongoing project to make global trade easier.

“Alibaba Group has signed agreements with various foreign countries to bring products from SMEs to the Chinese market and offer consumers in China authentic products through Tmall Global and Juhuasuan.”

June 30, 2015

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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