Whistl launches brand dedicated to advertising mail

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The UK-based delivery management company Whistl has launched a new brand, Posthub, which will help support brands and businesses to plan and execute effective mail campaigns.

The company says it had identified a gap in the market for medium-size businesses that use advertising mail but also require a more personalized service. This involves more than delivery management and generally will include data processing requirements.

To ensure the whole mail campaign journey is managed smoothly, Whistl said Posthub will provide consultative and hands-on support offering data processing services, alongside complete mail management. In addition, as part of the Posthub service, it will give guidance and help customers to meet their campaign brief and their budget.

Nick Wells, CEO, Whistl, explained, “The Posthub Team will work with businesses on their mailing campaigns, guiding them through the postal journey from planning to delivery, while also helping to simplify the complexity of their data requirements. The team are highly respected in the industry and launching Posthub enables them to provide the level and quality of service they know customers require but also backed by the UK’s leading mail delivery network.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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