Delivery firm UK Mail has announced that it will begin rebranding to DHL Parcel UK following the acquisition of the business by Deutsche Post DHL Group in December 2016.
The rebrand is part of the company’s growth plans as it will benefit from the recognition of being part of a market leader in global logistics. As well as adopting the brand, the company will fully align with DHL’s values and corporate responsibility commitments.
The roll-out will see over 50 sites and accompanying vehicles rebranded, as well as the launch of a new website and dedicated social media channels. The company’s network is currently completing integration with DHL, enabling DHL Parcel’s international delivery services to be expanded in the UK.
Peter Fuller, CEO, UK Mail, said, “The rebrand represents the next stage in our alignment with DHL in terms of values and ambition in the parcels market. DHL is one of the most recognizable and respected brands in the world.
“Our people are proud to be a part of it and we will be able to provide our customers with a wider international and domestic product offering to benefit the developing UK delivery market.”
“The rebrand is a gradual transition and an important milestone that we will achieve throughout 2018 and the first quarter of 2019, this will mark a new phase of development and growth.”
While the company’s parcel carrying operations will now be DHL branded, the nationally recognized UK Mail brand will continue to exist for mail and packets customers and remain a fundamental part of the company’s strategy.