GrayHair Software, provider of mail tracking and address hygiene services, and BlueCrest, a global technology provider of enterprise print and mail solutions, have signed a partnership agreement.
The partnership will deliver end-to-end mail tracking solutions to existing clients and prospects. The combined solutions will leverage and integrate GrayHair’s mail tracking and address quality services with BlueCrest’s existing output management and DFWorks production workflow tools to provide a comprehensive end-to-end service.
This includes output management, production printing, inserting and mail finishing, postal sortation, and postal delivery supported by global services and secured through closed-loop, file-based processing.
Tom McCaully, CEO of GrayHair, says, “Until now, it’s been a challenge to manage and collect data throughout the entire lifecycle of a mail piece. This new partnership will provide not only full ‘chain-of-custody’ tracking and reporting, but will also leverage data and analytics to help deliver the right message, to the right person, at the right address, on time.”
The partnership between GrayHair Software and BlueCrest is designed to support organizations who have a need to be more effective and efficient in its operations and delivery of physical mail.
Dennis LeStrange, CEO of BlueCrest , adds, “This partnership allows us to enhance and complement our existing toolset to deliver more value for our clients.
“Our clients will be able to gather deep insights into their mailing data so they can improve efficiencies. Partnerships like these represent a unique way to invest in the business and continually bring ‘end-to-end’ value to our clients.”