Parcel and Postal Technology International
  • News
    • A-E
      • Automation
      • Business Diversification
      • Construction / Development
      • Cross-border
      • Delivery
      • E-commerce
      • Expo
    • F-O
      • Freight
      • IT & Systems
      • Last Mile
      • Lockers / PUDO
      • Logistics
      • Mail
      • Operations
    • P-R
      • Packets
      • Parcels
      • Peak
      • Retail
      • Returns
    • S-Z
      • Sorting Systems
      • Staff / Personnel
      • Sustainability
      • Technology
      • Vehicles / Fleet
  • Features
  • Online Magazines
    • March 2025
    • September 2023
    • June 2023
    • March 2023
    • December 2022
    • SHOWCASE 2019
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Analysis
  • Awards
    • 2025 Awards
    • Previous Winners
  • Supplier Spotlight
  • Parcel + Post Expo
LinkedIn YouTube Twitter
  • Sign-up for Breaking News Emails
  • Meet the Editors
  • Contact Us
  • Media Pack
Subscribe
LinkedIn Facebook
Parcel and Postal Technology International
  • News
      • Automation
      • Business Diversification
      • Construction / Development
      • Cross-border
      • Delivery
      • E-commerce
      • Expo
      • Freight
      • IT & Systems
      • Last Mile
      • Lockers / PUDO
      • Logistics
      • Mail
      • Operations
      • Packets
      • Parcels
      • Peak
      • Retail
      • Returns
      • Sorting Systems
      • Staff / Personnel
      • Sustainability
      • Technology
      • Vehicles / Fleet
  • Features
  • Online Magazines
    1. December 2024
    2. September 2024
    3. June 2024
    4. March 2024
    5. SHOWCASE 2019
    6. Subscribe Free!
    Featured
    April 2, 2025

    In this Issue – March 2025

    Online Magazines By Web Team
    Recent

    In this Issue – March 2025

    April 2, 2025

    In this Issue – December 2024

    December 5, 2024

    In this Issue – September 2024

    September 19, 2024
  • Opinion
  • Videos
  • Analysis
  • Awards
    • 2025 Awards
    • 2024 Award Winners
    • 2023 Award Winners
    • 2022 Award Winners
    • 2021 Award Winners
    • 2020 Award Winners
    • 2019 Award Winners
    • Previous Winners
  • Supplier Spotlight
  • Parcel + Post Expo
LinkedIn Facebook
Subscribe
Parcel and Postal Technology International
Opinion

OPINION: How can warehouse managers improve customer satisfaction?

Alex Selwitz, director – SEO, Red Stag FulfillmentBy Alex Selwitz, director – SEO, Red Stag FulfillmentSeptember 12, 20234 Mins Read
Share LinkedIn Twitter Facebook Email

Alex Selwitz, director of SEO for Red Stag Fulfillment, shares some top tips for warehouse managers to improve customer satisfaction.

Warehouse managers and teams ultimately serve multiple customers. You’ve got buyers, the end consumer and internal department ‘customers’ to keep happy. That’s a big ask when you’re also managing complex production, receiving, storage and fulfillment. The quality of your efforts and shrinkage-control procedures have a lot of eyes on them because your success continues downstream.

While there are many points along the way that you can’t control, there are significant opportunities to protect your people, goods and processes within the warehouse. Thankfully, many of the same practices can address the complaints of every potential customer group you have.

Reduce errors with repetitive checks
If you’ve been in a warehouse for more than 15 minutes, you’ll have seen something set down haphazardly on a station or put on the wrong shelf or rack ‘just for a second’. Then, something slips or someone walks off, and now a part or SKU is missing. It happens, and no one can prevent it completely.

So, work in policies that include multiple checks for tools, parts and anything you can put a barcode on. Scan during receiving and put-away, then compare. Scan at initial pick and when goods first arrive at a packing station. While processes may slightly increase task times, they more than make up for this when reducing shrinkage and improving order accuracy rates.

Create testing and QA efforts
How does your team handle and quantify quality assessment (QA) efforts? Who collects it, analyzes it and then makes recommendations to stakeholders regularly? Internal QA at the warehouse level may not be common, depending on the sector. QA, after something moves down the line, is usually a given, but it’s just as important with warehouse policies and shrinkage concerns. These tools can highlight where your team is struggling and where damage occurs, protect ops when kitting or offering advanced services, and help double-check warehouse management system (WMS) slotting suggestions.

Monitor and address shrinkage
Shrinkage is the eternal bogeyman haunting the racks. It happens when a product grows legs and moves into a personal locker or vehicle. It may happen when your team is in a hurry, a product gets dropped, handcarts get damaged or when a forklift overturns.

Track every shrinkage event and create plans to address the policies and practices that enable it. What should be changed, and how do you get people to stick with that? If you’re monitoring shrinkage and have events where people are hurt, tackle these first. Protect your team – whether that’s training, or guides to prevent trucks falling off a dock – and iterate until you’ve got that right. Use it to understand what works and then apply this to shrinkage. If you remind your team you care about them the most, change management becomes significantly easier.

Bring analytics in-house
Warehouse outsourcing is usually discussed when defining a 3PL warehouse, especially if you’re producing goods for e-commerce marketplaces. But managers should think about any operation outside their doors as outsourced and consider bringing it back home. Developing in-house analytics platforms for warehouse operations can offer significant advantages over outsourcing. Having an in-house system ensures that the platform is tailored specifically to your company’s unique needs, leading to more accurate and relevant insights. It also enables real-time monitoring of key metrics and quicker implementation of changes, enhancing supply chain efficiency.

Moreover, an in-house platform facilitates better data security and control, reducing reliance on external parties. This level of control and customization can lead to improved customer satisfaction, as it enables a more responsive and efficient supply chain that meets customer expectations.

Share your insights
A final piece of advice is to offer data collection and monitoring results to partners up and down your strategic supply chain. If you’re noticing trends, from lead-time delays to changes in historical order patterns, bring this up with your partners. Operationally, you want to control your capabilities and limit risks on the raw material and production order sides. Being a valuable link in others’ supply chains gives you that safeguard. One of the best ways to create that value is to perform and share analysis on operations and markets.

This article originally appeared in the September 2023 issue of Parcel and Postal Technology International. To view the magazine in full, click here. 

Share. Twitter LinkedIn Facebook Email
Previous ArticleDHL eCommerce opens 100,000th PUDO point in Europe
Next Article VIDEO: What parcel locker design enhancements can we expect to see in the future?

Related Posts

Opinion

OPINION: The impact of open smart locker networks on the future of parcel logistics

April 23, 20254 Mins Read
Opinion

OPINION: The challenges of expanding out-of-home delivery in the UK

April 2, 20255 Mins Read
Opinion

OPINION: Carrier preferences for OOH delivery in Poland – what lessons can be learned?

March 17, 20255 Mins Read

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Latest News

Whistl to provide e-commerce fulfillment services to Tesco F&F Online

May 13, 2025

NZ Post’s Auckland Processing Centre becomes fully operational

May 13, 2025

XPO Logistics boosts cross-border capacity with state-of-the-art container trailers

May 13, 2025
Getting in Touch
  • Contact Us / Advertiser
  • Meet the Editors
  • Download Media Pack
  • Breaking News Emails
Our Social Channels
  • Facebook
  • LinkedIn
Supplier Spotlights
  • RouteSmart Technologies, Inc.
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions
  • Notice & Takedown Policy
  • Site FAQs
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional1 yearThe GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
elementorneverThe website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
JSESSIONIDsessionNew Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
uidsessionThis is a Google UserID cookie that tracks users across various website segments.
vuid1 year 1 month 4 daysVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

CookieDurationDescription
VISITOR_PRIVACY_METADATA5 months 27 daysDescription is currently not available.

SAVE & ACCEPT
Powered by