Yodel sees surge in demand for Black Friday food and drink deliveries

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UK independent parcel carrier Yodel couriered a record number of food and drink parcels over Black Friday, with the number of fresh food, wine and drinks deliveries up 86% on 2019.

In the two weeks across Black Friday, Yodel handled more than 800,000 fresh food, wine and drinks parcels. Fresh food parcels increased by 122%, with over 277,000 passing through the Yodel network. Wine and drinks parcels were up 71% to well over 500,000.

Mike Hancox, chief executive officer at Yodel, commented, “The weeks across Black Friday are a peak period for us in any year, but this year the intensity has been dramatically increased by the pandemic.

“Consumers, keen to benefit from the advantages of doorstep delivery, have triggered a steep rise in demand for online deliveries – and our order book shows that this is particularly the case for food and drink. We anticipate that this level of demand will be sustained until Christmas as families prepare for their festivities. We’ve been operating at ‘peak’ levels since March, with volumes up 20% compared with a ‘normal’ year, and are forecasting Christmas 2020 to be another 20% on top of that.

“We know that this Christmas will be extra special for those families who have had to spend time apart this year, so we understand the importance of ensuring that delicate goods are handled with care and delivered on time – with the help of our state-of-the-art handling facilities and our specially trained colleagues.”

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With over a decade of experience as a business and technology journalist working in B2B publishing, Hazel first joined UKi in 2011. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned in January 2018 to do what she loves best – magazine editing! She is now the editor of UKi's Passenger Terminal World and Parcel and Postal Technology International magazines.

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