Computer vision and robotics specialist Prime Vision has hired Lars Pruijn to be its innovation director, effective August 1, to ensure its solutions connect even better to the fulfillment and logistics market.
Pruijn spent nearly 20 years at PostNL, where his responsibilities included building and modernizing the parcels branch into an international business. PostNL Parcels is responsible for the sorting and timely delivery of many millions of parcels a year.
Prime Vision and Pruijn have known each other since 2006 when Pruijn was the manager of a PostNL parcel sorting center. “At that time, employees were still sitting at the parcel infeed typing in zip codes and house numbers,” Pruijn said. “In that job, I was responsible for the introduction of video coding and optical character recognition (OCR), which Prime Vision designed and installed. Since then, we have worked on the innovation side several times. One of those was an extensive sorting-robot pilot in Belgium.”
Prime Vision has specialized in computer vision and AI solutions for the automation of mail and parcel sorting centers. Handwriting recognition, barcode reading, analytical software and hardware solutions such as self-driving sorting robots are part of its portfolio. Prime Vision also deploys this portfolio for fulfillment clients who want to make their warehouses more efficient, flexible and scalable. This enables them to respond to market developments such as sudden order spikes and changes in the labor market.
Dirk van Lammeren, chief commercial officer (CCO) at Prime Vision, said, “We are welcoming Lars to the Prime Vision fold. Since he knows both the supplier and customer perspective of the sorting and fulfillment process, we are confident that he will help us further expand our position as the go-to provider of automation solutions for logistics.”
Pruijn continued, “I am taking my knowledge of the needs and challenges of e-commerce parties to Prime Vision. One of my main goals is to make Prime Vision an even better partner, coming up with solutions that fit the customer exactly. Prime Vision is decisive, customer-oriented and entrepreneurial. The company has a clear vision and a good atmosphere among its 170 employees. Here, I get the chance to sit at the table with the customer more often. That’s what it’s ultimately all about – working on issues together and finding great solutions.”
Read more key staff/personnel updates from the parcel and postal technology industry, here.