Deutsche Post DHL Group has changed the name of the company to “DHL Group” to reflect the transformation the group has gone through in the past years and pay tribute to the focus on its national and international logistics activities as a driver for future growth.
More than 90% of the group’s revenue comes from businesses trading under the DHL brand, including the DHL Parcel business in Germany. The Deutsche Post and DHL brands will continue to be used in Germany, as they have been in the past. The DHL divisions will continue to operate under their current names, with one exception. As of July 1, 2023, the group also began to harmonize and simplify the name of the DHL eCommerce Solutions division, which operates as DHL Parcel in some countries. In the future, this division will consistently use the name DHL eCommerce.
According to the company, this renaming has no impact on the divisions’ service offering – the group will continue to offer and further invest in a broad range of e-commerce related logistics services across all business units – such as inbound logistics, fulfillment as well as express, parcel and return services.
The new name has no effect on the name of the listed group parent company, which remains Deutsche Post. The stock ticker, which is currently ‘DPW’, will be changed to ‘DHL’ to position the company’s global portfolio better in the financial markets and leverage the strong DHL brand recognition there as well. The change of the group’s name has no effect on the name or the nature of its legal entities, most notably Deutsche Post AG, or on the relationships with these entities internally and externally. The group began to use DHL Group on July 1, 2023, internally and externally to identify itself in its communications and presentations. The rebranding of some physical assets will only happen over time to avoid additional cost.
Tobias Meyer, group CEO of DHL Group, said, “Over the past decade, the megatrends of globalization, e-commerce, digitalization and sustainability have had and will continue to have a strong positive effect on our business. They have opened new growth opportunities to us in many areas. Today, we are one of the most international companies in the world. The name DHL Group and the use of the DHL logo for the group follow on from the development of our company’s business, which outside of Germany almost only ever uses the DHL brand. Meanwhile, within Germany, the DHL brand continues to gain in importance. We are very proud of Deutsche Post’s tradition, its rich heritage and history that stretches back to the 15th century. We will continue to use and cherish the Deutsche Post brand in joint branding with DHL and remain ‘The Post for Germany’.”
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