InPost launches label-free returns service in partnership with Missguided

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InPost has launched a new QR code returns solution designed to simplify the process of returning items bought online by removing the need for customers to use or print labels.

The ‘Instant Returns’ service enables customers to simply scan their QR code at the locker and put the parcel inside, without the need for label printing. Removing labels means returns can be easier, faster and also greener, saving paper and preventing wastage of unused printed labels.

Leading fashion retailer Missguided is one of the first UK retailers to introduce the new service to its customers. Nick Bamber, chief growth officer at the company, said, “We’re really excited to be able to offer our customers even more choice when it comes to returns. Keeping things super simple and convenient for our shoppers is more important than ever, especially given how much of their shopping experience is already on their mobiles. Having the option to send returns back within seconds, using just a phone, is exactly the type of innovation that will appeal to our customer base.”

Research commissioned by InPost – based on a survey of over 2,000 online shoppers conducted by Opinium – reveals that many shoppers don’t have access to printers at home to print returns labels, including as many as 44% of digitally native Gen Z and millennials (18-34 year olds). In addition, two-thirds (66%) of this younger cohort would rather use a code that can be scanned on their phone than put a physical label on their parcel.

Jason Tavaria, CEO at InPost UK, said, “We know that returns are one of the most painful parts of the e-commerce journey and can be stressful and time-consuming. So InPost have built a solution that takes away the pain and ditches the label, making it possible to return items in seconds while at super convenient locations. It also helps reduce the wasted returns labels that retailers send in their packaging.

“For retailers, returns are becoming a huge part of the customer experience, core to driving customer lifetime value and competitive advantage. This is even more important at a time when the trading environment remains challenging. InPost partners with retailers to offer an easy and stress-free returns experience so they can enjoy happier, more loyal customers.”

InPost’s new Instant Returns solution is available to use 24 hours a day, seven days a week. With the label replaced by a QR code scanned at the locker, it is completely self-service, giving online shoppers ultimate control, and takes as little as 10 seconds to complete.

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With over a decade of experience as a business and technology journalist working in B2B publishing, Hazel first joined UKi in 2011. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned in January 2018 to do what she loves best – magazine editing! She is now the editor of UKi's Passenger Terminal World and Parcel and Postal Technology International magazines.

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