GXO Logistics has signed a multi-year agreement with L’Oréal to boost the beauty company’s logistics operations in Europe.
The partnership will strengthen L’Oréal’s supply chain capabilities across Czechia, Slovakia and Hungary, supporting growth in both retail and e‑commerce channels.
GXO and L’Oréal’s partnership spans more than 15 years, with operations in the USA and Mexico. In this latest agreement, GXO has been selected to outsource part of L’Oréal’s operations in Central Europe, helping secure the resources needed for an agile, resilient and sustainable supply chain.
Paul Mohan, president of Continental Europe at GXO, said the company was “incredibly incredibly proud to have been selected as their trusted partner to manage part of their [L’Oréal’s] logistics operations in Central Europe.”
He added, “By outsourcing part of their logistics in Central Europe, partners like L’Oréal can stay focused on their core business while we transform their logistics into a true competitive advantage.”
As part of the agreement, GXO will develop and operate a new greenfield logistics facility of approximately 20,000m2, employing around 80 people and serving nine countries in the region.
Located in Lavičky near Brno in the Czech Republic, the site offers an optimal strategic position close to customers, enabling higher service quality and faster delivery times.
The facility will provide omnichannel distribution, primarily for retail operations, while also supporting e‑commerce flows.
It is expected to go live mid-2027 and will be developed in line with BREEAM Excellent sustainability standards.
The operation will handle a broad portfolio of L’Oréal products, including luxury, dermo‑cosmetic, professional and consumer goods.
Miroslav Macíček, operations director, L’Oréal CZ/HU/SK, said the move was a “bold and carefully considered strategic decision”, and added, “With our growth strategy, we need the scale, capacity and technology of a modern logistics hub that will enable us to move to the next level of customer experience.”
Globally, GXO reports handling more than half a billion beauty products each year for over 90 brands and operates more than 50 beauty logistics sites across 10 countries.
The company supports luxury, dermo‑cosmetic, professional and consumer product ranges with omnichannel distribution, e‑commerce fulfillment, value‑added services and reverse logistics.
Related news, London Luton Airport and GXO open consolidation center