DHL Supply Chain opens logistics distribution center in Victoria

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DHL Supply Chain and toy maker Mattel have strengthened their partnership with the opening of a new dedicated logistics distribution center in Truganina, Victoria, Australia.

The 25,690m2 (276,500ft2) warehouse features an automated labeling and sortation system that will increase efficiencies in Mattel’s supply chain, will consolidate operations from two existing sites in Melbourne, and will consist of additional dock space for inbound goods and outbound truck loading space.

The new distribution center will combine the activities of receiving product from Mattel factories, storing, picking and packing, and distributing to Mattel’s customers throughout Australia, including large volumes each year for Christmas season. In addition, the facility will provide services for repacking of Mattel products for promotions and in-store displays.

“What we have managed to achieve throughout our partnership since 2016 underscores the value that we bring by driving operational excellence and cost optimization, while simultaneously ensuring that our supply chain practices remain sustainable and environmentally friendly,” commented Saul Resnick, CEO, DHL Supply Chain Australia & New Zealand.

“With the upcoming distribution center and the partnership renewal, we are thrilled to strengthen our collaboration with Mattel. Moving forward, we will continue to provide our supply chain expertise in every aspect possible to support Mattel’s growth,” concluded Resnick.

DHL and Mattel also intend to keep the new warehouse functions eco-friendly with sustainable green practices and energy efficient technology. The facility is fitted with a 100kW solar panel system and LED lights.

Paul Faulkner, vice president and country manager, Australia & New Zealand, Mattel, commented, “We are excited about our long-term partnership with DHL, we’re delighted to work with a partner that not only understands our business and markets, but also has the capability to provide strategic warehousing options to deliver a seamless customer experience.

“Supply chain is a massive part of how we connect to our consumer, and DHL enables us to efficiently have the right product at the right place at the right time,” he added.

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With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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