Parcel shop operator Doddle has reported a significant increase in click and collect services over the 2015 Christmas peak period with 1,217% growth compared with the same period in 2014.
Total parcel orders for the year reached 415,000 with Doddle’s busiest day falling on Monday, December 21, 2015. Doddle membership also grew by more than 50% between October 2015 and January 2016, rising from 85,000 to 130,000 members.
Tim Robinson, CEO of Doddle, said, “In line with what we have seen from some of the major multi-channel retailer results this week, click and collect significantly outperformed the wider delivery market during peak. Doddle’s click and collect growth tracked 241% higher than the wider parcel market in Q4 2015 as measured against the Metapack Peak Profile Index. During Doddle’s busiest hours, a customer collected a parcel from a Doddle store every four seconds.
“As more convenient choices become available, customers are choosing the most convenient options available to them. We believe the later peak in our own volumes is the result of consumers’ growing trust in click and collect services to mitigate the risk of missed home deliveries.
“If consumers believe click and collect to be a more reliable delivery option, they will continue to shop until the last minute with greater confidence their order will be delivered the first time and therefore, on time.”
January 18, 2016