Aramex turns to AWS to enable digital transformation

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Aramex has announced that it will migrate all of its technology infrastructure from the company’s on-premises data centers to Amazon Web Services (AWS) to increase agility, speed of innovation and security.

In its first phase of cloud adoption, Aramex has built a data lake, which is hosting a big data infrastructure that leverages machine learning (ML) and artificial intelligence (AI) capabilities to further enhance the customer experience by transforming the last-mile delivery.

Taking advantage of Amazon SageMaker, a fully managed machine learning service for building, training and deploying machine learning models, Aramex’s in-house data science team built a data analytics and machine-learning platform on AWS. Utilizing this platform, Aramex is improving delivery accuracy and solving the lack of proper physical addresses in the Middle East and North Africa region by developing intelligent address prediction models that convert descriptive addresses into geo locations.

The ML-based platform is also providing the company the ability to have accurate and instant delivery time predictions, using calculations based on seasonality and capacity constraints. As a result of this adoption, Aramex has increased accuracy in shipping-date predictions by 74% and lowered its average processing time for a prediction from 2.5 seconds to under 200ms.

Mohammed Sleeq, chief digital officer at Aramex, said, “Adopting AWS is pivotal to driving further innovation within our business and provides a platform for growth within Aramex. We are focused on enhancing the customer experience and solving industry challenges primarily around address management, volatility in volumes and last-mile capacity. Today, we are able to look at our customers’ delivery experience and expectations from origination to last-mile delivery and work backward to identify technologies and processes that can help us to deliver faster, more efficiently, and operate with elasticity. We are now starting the full migration of our IT infrastructure to AWS and are excited to realize the full benefits of the cloud.”

Andy Isherwood, managing director of Amazon Web Services EMEA, added, “Aramex has a long-standing history of innovation, over many decades, and it is great to see how it is using cloud to solve unique industry challenges in the Middle East and North Africa. Combining this with our own experience of using ML technology for the transport and logistics of packages with Amazon.com, we look forward to helping Aramex leverage advanced and secure AWS technologies to further improve the customer service they deliver.”

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With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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