UPM Raflatac completes pilot of smart label solution for e-commerce


UPM Raflatac has successfully completed the first pilot of its new smart label solution, RafMore for e-commerce, which use Internet of Packaging (IoP) technology to log and share information about packages during the delivery process.

The new e-commerce solution was piloted on UPM Raflatac’s shipments on various routes throughout Europe and demonstrated that the solution provides full interoperability between supply chain stakeholders without requiring heavy IT integration.

According to the company, the RafMore label adds transparency, reduces inefficiencies and waste, and improves the user experience for e-retailers, logistics providers and consumers.

The information attached to the label can be updated online or by scanning the code without needing to print a new label for the package. For example, designated users can reset a delivery address and time, which saves time and reduces the carbon footprint generated by failed delivery attempts.

The label adds interoperability between the many proprietary track-and-trace systems used during package shipments.

“We don’t want to build a new tracking system or replace existing systems. We want to pull all the information from the supply chain together in one place and this way increase transparency,” says Sami Poukka, vice president for global business and segment development at UPM Raflatac.

For the final phase of testing before the commercial launch later in 2019, UPM Raflatac will recruit e-commerce retailers to test the solution with actual orders and customers.

UPM Raflatac’s smart label solution RafMore is already in use for applications such as origin tracking, inventory management, product authentication, and brand promotion.

UPM Raflatac uses Magic Add’s IoP platform to issue the unique digital identities and process all the data generated by RafMore smart labels.


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With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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