E-commerce marketplace Temu and Hungarian national post Magyar Post have signed a memorandum of understanding to strengthen logistics cooperation and support local sellers in Europe.
The MOU outlines a roadmap for cooperation across logistics services, seller support and potential expansion to additional European markets, supporting domestic and cross-border fulfilment and enhancing services for businesses and consumers.
Hungarian sellers on the platform will be able to manage shipments and returns through Temu’s Seller Portal, using Magyar Posta’s national logistics network to reach customers in Hungary and other European markets. The framework is intended to support coordination between logistics operations and capacity planning as operations expand.
Under the terms of the agreement, Magyar Posta, through its Magyar Posta Logisztika (MPL) brand, will provide postal and logistics services supporting Temu’s operations in Hungary and other European markets. These services will include cash on delivery, prepaid parcel delivery, local-to-local delivery, and out-of-home delivery options.
The companies will also explore ways to improve logistics services, coverage and connectivity in Hungary, to support the expansion of digital economy participation by consumers as well as businesses.
Zoltán Menyhárt, director of sales and business development at Magyar Posta, said the agreement reflected Magyra’s efforts to expand logistics services in Hungary and other European markets.
“By working with Temu, we are extending the reach of our delivery and fulfilment network to support sellers and consumer deliveries,” he said.
Temu opened its marketplace to local sellers across Europe in 2024, with Hungary joining the program in early 2025. Looking ahead, the platform expects local sellers and local fulfilment to account for up to 80% of its European sales.
“Temu’s goal is to make quality products accessible to all consumers,” said a Temu spokesperson. “By integrating our marketplace ecosystem with Magyar Posta’s network in Hungary and beyond, we aim to better serve consumers and sellers across Europe.”
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