MetaPack is urging e-commerce retailers and brands to act quickly to implement a single click checkout facility for their customers, as the patent on Amazon 1-Click expires on September 12, 2017.
The one-click process manages to achieve rapid conversions because it uses stored customer payment and delivery information to offer virtually frictionless checkout processes.
Amazon took out the patent 20 years ago, recognizing the myriad benefits to speeding up and simplifying the final stage in the customer’s online experience. However, with the patent about to expire, retailers and brands are at liberty to use this process.
Duncan Licence, vice president for global solutions at MetaPack, said, “Amazon has protected the patent, which has been worth billions, and has granted a license to just one company, Apple, during that period. Even though it was a US patent, it effectively had worldwide influence. Now it is available for retailers and brands to implement on their own e-commerce sites, and will help reduce basket abandonment.”
To ensure that the one-click process works smoothly, retailers will need to understand the best delivery option for each customer who signs-up. MetaPack’s ‘Delivery Options’ solution can help in this process, identifying customer habits so that the right option is offered to them.
“It is important to remember that one-click works on the basis that payment and delivery information have been previously provided by the customer. Delivery Options allows retailers to give accurate delivery choice from the point of order,” said Licence.
September 6, 2017
