FedEx has agreed to acquire ShopRunner, an e-commerce platform, whose capabilities will complement and expand its existing e-commerce portfolio. The parties anticipate the acquisition to close by the end of the calendar year, subject to regulatory approval.
ShopRunner currently connects more than 100 brands and merchants to consumers, with members receiving services such as free two-day shipping, free returns, member-exclusive discounts and seamless checkout. Its data-driven marketing and omnichannel enablement capabilities also help brands and merchants acquire high-value customers and accelerate their digital expansion via its e-commerce platform.
FedEx envisages that these capabilities will help it unlock potential from its own operations, specifically in terms of data utilization related to customer habits.
“The acquisition, once closed, aligns with our continued efforts to create an open, collaborative e-commerce ecosystem that helps brands and merchants deliver seamless experiences for their customers,” said Raj Subramaniam, president and chief operating officer, FedEx Corporation. “We are committed to growing the ShopRunner platform and combining it with our global digital and logistics intelligence to create new possibilities in e-commerce.”
Sam Yagan, ShopRunner CEO, added, “In pursuit of our purpose of creating the future of retail, we have built the foundation of a cross-brand ecosystem to create a simple shopping experience for consumers and to aggregate the scale of our network for our partners’ benefit. The unparalleled reach and assets of FedEx will accelerate our existing capabilities and align with our goal of creating new products and services that advance a more open, collaborative e-commerce ecosystem.”