DPD has launched digital communications campaign #LawsOfDelivery across 20 countries in Europe, showcasing its services to e-commerce shoppers.
With the development of e-commerce and evolved digital interfaces, consumers are gaining more control on their purchases, including delivery; and e-shoppers are now keen to adopt new and innovative delivery options, such as real-time tracking, flexible delivery time, and the ability to plan or reschedule.
The campaign highlights services that DPDgroup developed specifically to ease online purchasing, such as predict, pick-up, live tracking and return solutions.
The digital campaign targets 18-39-year-olds, who make up 75 million e-shoppers in Europe. It was created in a collaborative way between local and global communications teams, produced by Supper, with media buying entrusted to Starcom.
The campaign is set to run from April 23 until mid-June.
