B2C Europe acquired by A.P. Moller-Maersk

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Following a rapid increase in demand for its services, business to customer delivery specialist B2C Europe says it commenced a search to find a strategic partner. This has now concluded, with the company set to be acquired by A.P. Moller-Maersk.

B2C Europe says it sees a real benefit in integrating with a large partner from the perspective of economies of scale. Maersk meanwhile, as a global logistics and service company, is developing a wider range of integrated logistics services as its customers increasingly demand omnichannel and e-commerce solutions. B2C Europe will fit within Maersk’s end-to-end services portfolio helping address these challenges.

Within e-commerce logistics, Maersk says it is building an asset-light, global business focused on two core capabilities: B2C fulfillment and B2C delivery based on a strong and flexible e-commerce technology backbone.

Aymeric Chandavoine, global head of logistics and services at Maersk, commented, “The continuous expansion of our logistics product portfolio is supporting our long-term plans to help customers perform better in any business cycle.

“I look forward to welcoming B2C Europe and together upscaling our platform and e-commerce capabilities globally and building what you could call the ‘factory-to-sofa cycle’ defining B2C supply chain success.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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