what3words increases delivery efficiency

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A joint study by DPD Germany and Mercedes-Benz has shown the effectiveness of utilizing the what3words app to increase delivery efficiency.

The app divides the entire surface of the globe into 3m squares, with each square assigned a unique three-word code. Users can simply check their app, which uses GPS to identify their location, and find out the words for their exact position. Another app user can then input these words and know precisely where they are. The words are adapted for local languages and the app has proved popular with emergency services as it allows the general public to provide their location easily even when there is no address.

In the DPD/Mercedes test, two delivery drivers delivered 50 packages to residential addresses throughout the town of Nagold, near Stuttgart. Both drivers used identical Sprinter vans equipped with MBUX navigation systems, one integrated with what3words. Neither driver was familiar with the area.

The result of the test showed an increase in efficiency of 15% for the driver using what3words, with the bulk of this gain accounted for by the provision of a what3words address for optimal parking spaces. The time spent on foot was also reduced thanks to customers providing app addresses for the ideal handover point.

Steffen Raiber, manager, industry management CEP and logistics, Mercedes-Benz Vans, added, “The test has shown that the system is a big improvement especially for new drivers and those that have to work in an unfamiliar delivery area. It also removes a lot of stress from the driver and makes his job much easier. In times when the number of packages is continuously increasing, there is a clear competitive advantage.

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