Pickup to roll out 2,500 parcel boxes

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PUDO network operator Pickup, a subsidiary of Le Groupe La Poste, plans to roll out 2,500 parcel boxes throughout France by the end of 2022.

The Pickup parcel box has been redesigned to include yellow, blue and white and improve its visibility and familiarity with the public. Each box can hold up to 20 parcels. Requiring no construction work or wiring, they will be positioned inside shops, in the immediate vicinity of the reception area in order to guarantee the safety of the parcels, and at Pickup points. For security, the door also has an anti-kickback device, preventing the customer from accessing other parcels when dropping them off.

A proof of drop-off is automatically sent by email to the customer when the parcel is scanned. To be eligible for the service, the parcel must not exceed 20 liters and must be part of C2C sales platform goods connection service Shop2Shop by Chronopost, or on shop2shop.fr.

The company has made this expansion decision in light of its research findings that the e-commerce market grew 15.1% in 2021 compared to 2020, and that out-of-home delivery has become increasingly popular, growing 12% between 2018 and 2021.

Olivier Titeux, sales director at Pickup, said, “Pickup’s network has been present for 20 years in all types of shops throughout France. It is a clear indicator of the changes in commerce and e-commerce. In this context, Pickup is convinced that physical commerce can benefit from the new digital consumer practices by using the strength of its proximity to the end customer.”

Maxime d’Hauteville, chairman of Pickup, “We have built a simple, coherent and powerful brand architecture to better integrate Pickup into the La Poste network of contact points. This strong identity will enable us to improve the visibility, legibility and consistency of our services for a seamless customer experience across all our contact points.”

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