UK courier ParcelHero has revealed that its Christmas delivery peak arrived later than usual in 2019, compared with 2018. According to the company, its busiest day was December 17 while in 2018 it was December 13.
ParcelHero’s head of consumer research, David Jinks, said, “Retailers had a mixed Christmas, with a busy Black Friday flanked by low sales either side of the event. But some shoppers left it later than usual to complete Christmas shipping, sensing blood as retailers slashed prices to shift stock. That meant ParcelHero’s busiest day of the holiday season was Tuesday December 17, four days later than the previous Christmas peak.”
Jinks added, “There’s no doubt Christmas as a whole was a disappointment for retailers, with sales actually falling for the first time on record. November and December overall sales were down -0.9% compared with 2018, according to the latest Retail Sales Monitor from the BRC and KPMG. However, ParcelHero’s later peak day shows there were still many online shoppers hanging on until the last minute before committing to buy.”