ParcelHero reveals increase in last-minute deliveries during peak 2019

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UK courier ParcelHero has revealed that its Christmas delivery peak arrived later than usual in 2019, compared with 2018. According to the company, its busiest day was December 17 while in 2018 it was December 13.

ParcelHero’s head of consumer research, David Jinks, said, “Retailers had a mixed Christmas, with a busy Black Friday flanked by low sales either side of the event. But some shoppers left it later than usual to complete Christmas shipping, sensing blood as retailers slashed prices to shift stock. That meant ParcelHero’s busiest day of the holiday season was Tuesday December 17, four days later than the previous Christmas peak.”

Jinks added, “There’s no doubt Christmas as a whole was a disappointment for retailers, with sales actually falling for the first time on record. November and December overall sales were down -0.9% compared with 2018, according to the latest Retail Sales Monitor from the BRC and KPMG. However, ParcelHero’s later peak day shows there were still many online shoppers hanging on until the last minute before committing to buy.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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