JD Logistics simplifies the loyalty rewards process for banks


China CITIC Bank has chosen Chinese e-commerce giant JD.com to be its exclusive delivery provider for gifts sent to China CITIC’s credit and debit cardholders as part of the leading Chinese financial institution’s loyalty points program. The move significantly streamlines the process for China CITIC, cutting average delivery time to customers from 5.5 days to 2.5 days across China, increasing efficiency by more than 100%.

China CITIC works with several different gift suppliers to ensure a wide assortment of products for its customers to choose from. Users simply log onto the bank’s ‘Points Mall’ to exchange their loyalty points for a qualifying gift of their choice. In the past, logistics to get gifts into the hands of customers – including choice of delivery provider – were managed by each individual gift supplier. Working with JD Logistics, the gift suppliers now send gifts to the JD warehouse located nearest to them, and JD’s in-house delivery service handles last-mile delivery to customers all across the country. JD has also helped China CITIC maximize its brand exposure by creating attractive gift packaging featuring the China CITIC logo.

“We’re honored that China CITIC Bank has entrusted JD with the delivery of gifts to its most loyal cardholders,” said Wei Tang, head of key account management at JD Logistics. “Leveraging over a decade of experience in logistics, from warehousing down to last-mile delivery to the customer, we are able to help partners in a wide range of industries significantly streamline the fulfillment process, improve efficiency and increase customer satisfaction.”


About Author


With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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