IPC report reveals cross-border online shoppers willing to pay for sustainable delivery and packaging

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IPC’s fourth cross-border e-commerce shopper survey, which includes responses from 33,500 consumers across 41 countries, has revealed that 60% of respondents agreed that they would like their e-commerce packaging to be sustainable and 50% would be willing to pay €0.10 (US$0.11) for this.

The survey also found that 48% of respondents would like the delivery of their parcels to be carbon-neutral, and 43% would be willing to pay €0.10 (US$0.11) for this service.

In terms of the cross-border e-commerce landscape, IPC revealed that it is still dominated by China and large retailers, with China accounting for 38% of most of the recent cross-border purchases, followed by the USA (15%), the UK (10%) and Germany (9%). Japan and Hong Kong each accounted for 3%, and France, Australia, the Netherlands and South Korea each accounted for 2%. China has increased its share of the market by 3% in 2018, while the other four largest countries have all slightly decreased in share over the past year.

When asked about delivery, consumers confirmed that the post accounted for 71% of their most recent cross-border deliveries, and when asked about their preferred place to have their parcels delivered to, consumers said the most convenient delivery location was home (59%), followed by a safe place at home (22%), office/workplace (18%), and an alternative address (18%).

The majority (84%) of cross-border parcels weighed up to 2kg (4.4 lb), of which 9% weighed less than 100g (0.2 lb), and 40% of goods purchased cross-border cost less than €25 (US$28.50), with 47% of respondents saying that this purchase would have fit into their mailbox.

However, the trends also show that all consumers have increased expectations in terms of delivery speed year-on-year – when asked what one thing posts should do to improve cross-border delivery, 32% chose faster delivery.

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With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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