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Business Diversification

Doddle and Cancer Research UK expand charity initiative

mmBy Helen NormanSeptember 12, 20172 Mins Read
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Doddle and Cancer Research UK have announced the expansion of their click-and-collect partnership with another 50 Cancer Research UK shops set to become Doddle locations before Christmas, with up to 200 due to open by mid-2018.

The partnership, which launched in October 2016 in eight Cancer Research UK shops, enables consumers to collect and return their online shopping in convenient high street locations and help beat cancer sooner at the same time.

To date, more than 17,000 online orders have been collected or returned at Cancer Research UK shops, generating thousands of pounds in revenue for Cancer Research UK’s life-saving work.

Increased footfall from customers collecting and returning parcels has also driven an increase in donations and purchases in the participating shops. The expansion into new locations will increase the rate the partnership can help fund pioneering work into the prevention, diagnosis and treatment of cancer.

The success of the charity click-and-collect initiative has been recognized recently with the partnership being named as a finalist in the Retail Charity Partnership of the Year category at the Retail Systems 2017 Awards.

Tim Robinson, Doddle CEO, commented, “We’re very proud of our partnership with Cancer Research UK, they’ve been an incredibly engaged and proactive partner developing the service across a wider estate of shops and making it a key part of their retail proposition.

“This really is a partnership in every sense of the word and among our own teams there’s a huge sense of accomplishment that we’ve been able to develop a service that makes customers lives easier while also supporting such an important cause as cancer research.”

Simon Ledsham, communities director at Cancer Research UK, said, “Our partnership with Doddle has provided a great opportunity to reach to new demographics of supporters. Since it launched we’ve seen more shoppers, donors and volunteers visiting our shops and supporting our work into the prevention, diagnosis and treatment of cancer.”

September 12, 2017

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