Parcel and Postal Technology International
  • News
    • A-E
      • Automation
      • Business Diversification
      • Construction / Development
      • Cross-border
      • Delivery
      • E-commerce
      • Expo
    • F-O
      • Freight
      • IT & Systems
      • Last Mile
      • Lockers / PUDO
      • Logistics
      • Mail
      • Operations
    • P-R
      • Packets
      • Parcels
      • Peak
      • Retail
      • Returns
    • S-Z
      • Sorting Systems
      • Staff / Personnel
      • Sustainability
      • Technology
      • Vehicles / Fleet
  • Features
  • Online Magazines
    • March 2025
    • September 2023
    • June 2023
    • March 2023
    • December 2022
    • SHOWCASE 2019
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Analysis
  • Awards
    • 2025 Awards
    • Previous Winners
  • Supplier Spotlight
  • Parcel + Post Expo
LinkedIn YouTube Twitter
  • Sign-up for Breaking News Emails
  • Meet the Editors
  • Contact Us
  • Media Pack
Subscribe
LinkedIn Facebook
Parcel and Postal Technology International
  • News
      • Automation
      • Business Diversification
      • Construction / Development
      • Cross-border
      • Delivery
      • E-commerce
      • Expo
      • Freight
      • IT & Systems
      • Last Mile
      • Lockers / PUDO
      • Logistics
      • Mail
      • Operations
      • Packets
      • Parcels
      • Peak
      • Retail
      • Returns
      • Sorting Systems
      • Staff / Personnel
      • Sustainability
      • Technology
      • Vehicles / Fleet
  • Features
  • Online Magazines
    1. December 2024
    2. September 2024
    3. June 2024
    4. March 2024
    5. SHOWCASE 2019
    6. Subscribe Free!
    Featured
    April 2, 2025

    In this Issue – March 2025

    Online Magazines By Web Team
    Recent

    In this Issue – March 2025

    April 2, 2025

    In this Issue – December 2024

    December 5, 2024

    In this Issue – September 2024

    September 19, 2024
  • Opinion
  • Videos
  • Analysis
  • Awards
    • 2025 Awards
    • 2024 Award Winners
    • 2023 Award Winners
    • 2022 Award Winners
    • 2021 Award Winners
    • 2020 Award Winners
    • 2019 Award Winners
    • Previous Winners
  • Supplier Spotlight
  • Parcel + Post Expo
LinkedIn Facebook
Subscribe
Parcel and Postal Technology International
Features

INTERVIEW: Naz Brooker, senior product manager at Aramex UK

mmBy Elizabeth BakerJuly 24, 20236 Mins Read
Share LinkedIn Twitter Facebook Email

Naz Brooker, Aramex UK’s senior product manager, has celebrated a significant milestone this month – 36 years at the Dubai-headquartered transportation and logistics company that expanded into the UK in 1986.

As one of the two original members of the transportation and logistics (T&L) provider, Brooker has worked across several functions. From operations to credit control to customer services, she’s as close to seeing and doing it all as you can get.

A lot can change in a year, never mind 36. Parcel and Postal Technology International sat down with Brooker to find out what continues to excite one of Aramex UK’s most experienced employees about transportation and logistics, and what’s kept her with Aramex UK for more than three decades.

What is it like to be a woman in the transportation and logistics industry?
When I started in the industry, there were hardly any women, as the transport and logistics industry was always perceived to be orientated around males. But slowly, this perception started changing and we began to see more and more women joining the industry.

People have become more open-minded and started to realize that a woman can do what’s traditionally perceived as a ‘man’s job’. We can do it equally well, if not better. This has allowed for fresh ideas and ensured that views and opinions can be well received by everyone, making for a more inclusive workplace.

Aramex UK is a working environment that encourages women to be the best version of themselves, pushing them to go for leadership roles as soon as the opportunity arises, while providing all the support required. Several women in our organization are currently in leadership positions (including me), which is great to see.

How has being a woman in T&L changed over the last three decades?
When I joined Aramex UK, we only had two members of staff, so I was quite fortunate to get an equal opportunity from the get-go. I was given a first-hand opportunity to be part of something big in building our capabilities in the UK and getting them to the same level of our Middle Eastern counterparts.

However, the industry itself wasn’t as welcoming, as it struggled to accept women being in the same class as men. This impeded me on client visits as it felt like a struggle to be taken seriously – it seemed as though men weren’t big fans of conducting business deals with a woman. Perceptions started changing quite drastically when they realized that I had the required knowledge to consult them on certain matters and advise changes that would benefit their business overall.

And as more and more women started entering the industry, the notion that women “aren’t made” for this industry was soon debunked. Even though my earlier years in the transport and logistics industry were a struggle, I wouldn’t change a thing, as they played a major part in making me the woman I am today. These experiences have made me stronger and more resilient, doing wonders for my confidence.

You’ve worked across several of Aramex UK’s departments – how do you feel this has benefitted your professional progression?
I feel like working across different departments certainly accelerated my learning process, as I was able to get a proper understanding of how each function operates and how it fits into the overall business – including all of the intricate details in between.

I’d recommend getting experience across the board to individuals starting out in our industry. In fact, we’ve made it mandatory for all our new starters to sit down with each function in their first two weeks to ensure they get an understanding of how each department works.

What’s made you stay at Aramex UK for 36 years?
Having been in this industry for over 35 years, I can say with the utmost confidence that the people make the company what it is. There is a real family feel at Aramex UK, with approachability and flexibility being at the forefront of everyone’s minds.

Being a non-hierarchical company, we ensure there is no differentiation between individuals, irrespective of their job title and role. As a result, this encourages new employees to speak to senior members of staff without any sort of hesitation and engage in conversations.

I think this is crucial, as we ensure all members of staff feel empowered, and we always encourage them to put their best foot forward and strive for success. This is extremely rare – our industry tends to feel quite rigid and maintain a hierarchical structure within most organizations.

How do you feel about the influx of technology solutions that the T&L sector has embraced during you career?
Call me old fashioned, but I don’t think anything can beat a good old conversation face-to-face. Technology has played a major part in the development of our industry, whether that’s the automation process or the ability to track parcels, and it certainly has made life easier. However, I’m not a huge fan of chatbots, automated replies, and the constant scheduling of meetings over Microsoft Teams or Zoom.

Having a direct conversation eradicates any chance of miscommunication taking place, in addition to understanding the actual issue at hand and how we can solve this in the best manner possible. Our USP revolves around providing tailor-made solutions, while taking a consultative approach, something that can’t be done as easily on Teams and Zoom – and certainly not via chatbots!

As an organization, we strive to put our customers’ needs at the forefront and ensure we can provide a personal touch – something that can’t be done if we are using chatbots to give generic answers.

What is it about T&L that still excites you and what are your thoughts on the future of the sector?
I think our industry is thriving more than ever. Every day presents you with a new challenge, whether that’s dealing with existing or prospective customers, or handling situational matters like the Covid-19 pandemic. This is where the real excitement lies as no two days are the same – I have no idea what I’m going to face tomorrow.

As far as opportunities are concerned, the possibilities are endless. You really can build a portfolio of diverse skills which will hold you in good stead for your next career step, whether that’s looking to move departments as I did in my early days or going for a promotion. If you are willing to put in the work and effort, the sky really is the limit.

This article was originally published in the June 2023 issue of Postal and Parcel Technology International. Click here to access the magazine in full for free.

Share. Twitter LinkedIn Facebook Email
Previous ArticleHumanForest launches sustainable on-demand parcel delivery service in London
Next Article Taoiseach opens new An Post HQ in Dublin’s EXO building

Related Posts

Features

FEATURE: Overcoming cross-border e-commerce customs challenges

May 14, 202514 Mins Read
Features

EXCLUSIVE INTERVIEW: Egypt Post

May 1, 202511 Mins Read
Features

FEATURE: Improving reverse logistics with better data and collaboration

April 15, 202514 Mins Read

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Latest News

DPD Germany to open ultra-modern parcel sorting center in Kaiserslautern

May 23, 2025

Pos Malaysia reports revenue growth for first quarter of 2025

May 22, 2025

Customer demand is biggest influence on switch to alternative energies in fleets, report finds

May 22, 2025
Getting in Touch
  • Contact Us / Advertiser
  • Meet the Editors
  • Download Media Pack
  • Breaking News Emails
Our Social Channels
  • Facebook
  • LinkedIn
Supplier Spotlights
  • Tiramizoo GmbH
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions
  • Notice & Takedown Policy
  • Site FAQs
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional1 yearThe GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
elementorneverThe website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
JSESSIONIDsessionNew Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
uidsessionThis is a Google UserID cookie that tracks users across various website segments.
vuid1 year 1 month 4 daysVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

CookieDurationDescription
VISITOR_PRIVACY_METADATA5 months 27 daysDescription is currently not available.

SAVE & ACCEPT
Powered by