Fidelity Fulfilment has opened a new 8,175m2 facility in Salt Lake City, Utah, as the company aims to meet growing demand in the USA.
An additional facility is set to open in Kentucky in 2026, with the two locations together providing nationwide coverage. Fidelity says this will enable retailers to meet delivery expectations for customers from coast to coast.
“Our Salt Lake City facility is more than just additional space, it reflects how the fulfillment landscape is changing,” said Stephen Williams, director and co-founder of Fidelity Fulfilment.
“We’re seeing a clear shift in the market: more European brands are launching into the US and seeking fulfillment partners who can deliver integrated, scalable operations across regions. At the same time, we’re seeing many US retailers expand from pure direct-to-consumer fulfillment into the B2B market, and they need a partner who can seamlessly handle both channels countrywide as they scale.”
Fidelity Fulfilment has reported a 25% increase in headcount from 2024 to 2025, with an additional 20% growth expected next year as new US sites come online. The company is on track to increase global revenue by 30% in 2026, with the US expansion playing a central role in meeting rising market demand.
The company has recently secured global clients including TRIP, Lapland, Sense Wellness and Cocoba, and new US partnerships this year with Podium Nutrition, Naked Nutrition, Sock Academy and Artem Straps.
Williams added, “Our growing US network gives both American and international brands the reach and resilience they need to thrive in this market – whether that means faster delivery, lower emissions or greater visibility across their operations. As more brands expand globally, having a trusted fulfillment partner that can operate seamlessly across regions has never been more important.”
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