Automation specialist Prime Vision has announced the appointment of Dirk van Lammeren as commercial director with immediate effect. Van Lammeren brings invaluable commercial and innovation expertise and will help steer the future direction of Prime Vision along with the existing management team.
Prime Vision CEO, Eddy Thans, said, “I’m both delighted and excited to have Dirk at Prime Vision. As a company, we have experienced tremendous growth in terms of size, technological capability and our global outreach. However, the growth I now refer to is our aspirations. It’s time to take Prime Vision to the next level, and I feel that Dirk is the perfect person to help us achieve that.”
A renowned advocate for new technologies, innovations and exploring creative new ways of working, Van Lammeren greatly influenced the strategy for modern logistics companies to meet the demands of the emerging e-commerce market. After considerable success at Australia Post and TNT, Van Lammeren turned his attention to corporate startups, focusing primarily on emerging technologies and company growth.
“It was the ideal opportunity for me, and a significant step in my career,” said Van Lammeren. “I regard Prime Vision as an ambitious company in an incredibly fast-moving market and well positioned to grow its business exponentially. Prime Vision is keen to push boundaries and bring new concepts and emerging technologies to the market.
“For me personally, it’s fascinating – an opportunity to bringing emerging or even converging technologies to an exponentially growing but challenging market,” he said. “The chance to find that perfect balance – to solve a real-life problem at the point where technological practicality and commercial profitability overlap.”