Royal Mail app enhanced with augmented reality and Alexa tracking

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Royal Mail is updating its mobile app with a number of new features to enhance customer service. A new augmented reality parcel sizer will be added to help users find the right format size and price for their item. Users of the app will now also be able to track items using Alexa.  

The parcel sizer is a tool is available with AR supported devices. Once users have identified the correct format size and price, they can purchase postage directly via the app.

To track items using Alexa, users simply say a code-name (alias) they have previously set for a mail item on the app. After setting up the code-name, users need to say, “Alexa Ask Royal Mail to track my item”. Alexa will say, “Tell me the reference number or alias of the item you’d like to track”.  Once confirmed, Alexa will give the latest status of the item.

The latest version of the App also enables users to access previous labels for postage by using the new sending history feature available from the home screen.  This will show users the sending history for postage bought on the app only. 

Since the launch of the Royal Mail App last year, it has been downloaded over 500,000 times. 

A spokesperson for Royal Mail, said, “The updated Royal Mail App is helping users to manage their deliveries more efficiently and is rapidly growing with the number of downloads increasing every month. Royal Mail is the first in the industry in the UK to launch an augmented reality feature in its app, making it simpler than ever to send a parcel. The new features of the Royal Mail App are part of our commitment to investing in technology that improves the customer experience for both senders and recipients.” 

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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